UPDATE: From March 2017 – December 31st 2020 we have paid the VAT for our customers on all period items. We are excited that from January 1st 2021 no-one needs to pay VAT on these products as the government no longer classes these items as ‘luxury’ and has removed the tax. Below is why we decide to do this ahead of government changes…..

For many of us, life is filled with daily luxuries and we just don’t think sanitary products should be classed as one of them. From today, we will pay the VAT for you.

Current UK Legislation for Sanitary Products

Menstrual care products are currently subject to VAT at the rate of 5%.

Proposed New Legislation for Sanitary Products

On March 24 2016, a policy was proposed to add menstrual sanitary products to the zero-rate VAT group of taxed goods. The measure projects to affect 18 million people in the UK, who in turn will be able to acquire supplies of their sanitary products at a lower cost. It ensures they are not financially penalised for their sanitary necessities, which are not required by the rest of the population.

What We’re Doing

While menstruation care products are already subject to a reduced rate of VAT, the government still receives an estimated revenue of £15 million per year from VAT, courtesy of our periods. We don’t think you should have to wait on Parliament to make a decision that directly affects your wellbeing and your wallet. That’s why when you shop for sanitary products such as Yoni, OrganiCup and Natracare at CONTENT, not only will they be organic, better for your body and better for the planet, but we’ll also cover the VAT cost for you so they will be better for your wallet too.

Shop All VAT Free Organic Sanitary Care | Read More: 10 Eco Friendly Period Products

Source: HM Revenues & Customs