Pedro Catala, founder of Twelve Beauty, joined us instore for a natural formulation masterclass, where guests not only learnt about the Twelve Natural Skincare line and what Pedro prioritises to offer the highest quality products, but also had the opportunity to DIY natural gels and oil cleansers using a selection of botanical ingredients brought in from the Twelve lab.
As a qualified cosmetologist and pharmacist with expertise in botany and the natural science of cosmetics, you can imagine the wealth of knowledge and information Pedro had to share throughout this event. His passion for active ingredients in skincare is evident and we felt super lucky to have the opportunity to absorb all the information he shared with us!
Read on for our top learnings from the night, including our favourite Pedro quotes!
Common vs. Exotic Natural Skincare Ingredients
Pedro is a big fan of traditional, natural ingredients that have a long history of use, rather than new exotic ingredients that promise miraculous outcomes. “More common ingredients may sound less exotic but they are actually more sustainable because they grow more widely rather than, for example, just in the rainforest.”
The Importance of Key Suppliers for Twelve Natural Skincare Quality
“My preferred suppliers are paramount to my line. I will always stick with preferred suppliers to maintain the high quality of my products. If they are out of stock of a certain ingredient then I will wait until they are back in stock rather than compromising on quality… This is often the case when you see my products out of stock.”
Pedro’s Favourite Oil!
“Jojoba Oil is not an oil but a liquid wax instead, and the closest to our skin oil, sebum. Since wax removes wax and a lot of cosmetics are made out of waxes, jojoba oil can be used as an effective makeup remover, especially around the eye.”
Pedro’s Innovation Behind Twelve Beauty Rapid Eye Treatment
“The innovation about the Twelve Beauty Rapid Eye Treatment cream is that I use a huge amount of peptides and antioxidants. This combination works well with small amounts of oils. Peptides only activate themselves in oil so a very rich, buttery cream might not have the same effect on the skin.”
Pedro’s Innovation Behind Twelve Beauty Hyaluroil Lip Treatment
“The Twelve Beauty Hyaluroil Lip Treatment is encapsulated hyaluronic acid in regenerating oils. I spent years and years and years testing this on my friends before
Pedro’s Innovation Behind Twelve Beauty Purifying Cleansing Beauty Cream
“The innovation about the Twelve Beauty Purifying Cleansing Beauty Cream, unlike most other cleansers, is that it has a huge amount of natural squalane, which comes from olive oil. Squalane is part of the human sebum, which means it is very compatible with the skin and can remove impurities, restore and repair all in one go.”
While guests had the opportunity to sample each of these products throughout the Natural Formulation Masterclass, as well as learn straight from the founder’s mouth about the when/why/how of each product, you can also sample each of these products or anything else from the Twelve Natural Skincare line in our Marylebone store. Our resident green beauty experts are always available to recommend specific products for your skin type so you can get the most out of your visit!
Head to the @contentbeauty Instagram page to see more highlights from the evening under our ‘Events’ category!