THE LAUNCH: rms beauty Organic Make-Up Remover Wipes Land at Content

Posted in Content Beauty


Make-up remover wipes get a bad rep from the beauty connoisseurs – and it’s no wonder. Because of their speedy, on-the-go nature, we understand their mass appeal, we even stock a certified organic version for travel and babies.

However, the high street versions are laden with mostly synthetic preservatives and surfactants which are harsh and strip skin of moisture, often leaving it irritated. Plus in lieu of rinsing with water, they often leave a trail of grime on skin, which does more bad than good. Our stance on them? Avoid at all costs!

BUT – when one of our favourite women in the organic beauty biz Rose Marie Swift broke the news that she would be releasing make-up wipes, we knew we were in for something entirely different. Lo and behold the brains behind cult organic beauty brand rms beauty has created The Ultimate Makeup Remover Wipes – and the name is entirely fitting.

When they landed at #ContentHQ, we were so fascinated by them that we couldn’t help but stare at them in awe of the clever concept. Just one whiff and you’ll know they’re something else! Imbued in the very rms beauty raw coconut cream we have all fallen for, each 100% compostable rayon wipe is individually wrapped and comes in a box of 20. To activate, simply rub the unopened packet in the palm of your hands for 10-20 seconds to ‘warm it up’ and liquefy the oil before use.

Then, simply wipe off all traces of make-up. Thanks to its high concentration of caprylic and lauric acid, coconut oil is a skinfood par excellence: not only for dissolving and gently melting away make-up, but also for softening and ‘feeding’ skin. The beauty of it? These wipes won’t strip skin and can be used near the delicate eye area. You can share with babies too, to help soothe rashes. Basically, they are the perfect on-the-go all natural wipes for fellow natural beauties and coconut oil fans alike!

Pure, simple and natural: when we say ‘genius’ – we really mean it. We predict these will go quick – so get your hands on them now.