THE LAUNCH: May Lindstrom Skin Launches in the UK Exclusively at Content

Posted in Content Beauty

THE BRAND: May Lindstrom Skin is based on a philosophy of self-care. Taking time out of your day to be still and create a moment of ritual for yourself. Exclusive to Content in the UK, May Lindstrom Skin is hand-made with love for you in the May Lindstrom Studio in Los Angeles. With just 4 products, a cleanser, a mask, a face serum and a body oil, this product line allows you to simplify your skincare regime and integrate the products into your day easily. The formulations offer a unique concept in luxury organic skincare. Conceived without water or fillers both the cleanser and mask are made of natural clays, spices and vitamin C. These have been left in a powder formula to be activated with water as and when you need them. This leaves the ingredients at their potent best and allows you to blend and mix the products to the intensity your skin needs.

THE INGREDIENTS: May Lindstrom Skin collection is ‘handcrafted using only the finest exotic and nutrient-rich ingredients that are sourced and harvested’ sustainably and mindfully. The ingredients used are organic, biodynamic, wild crafted, cruelty free, vegan and sustainable, and are sourced at the peak of harvest’s potency to deliver exceptional results. In addition, May Lindstrom creates her own proprietary formulas; there is no outsourcing and you are not paying for water or fillers!. We love the very grounding scents of cinnamon, clove and nutmeg in the powdered products and the richly decadent cacao, rose and lavender in the The Good Stuff which have a powerful therapeutic effect.

WE LOVE: The ritual of using the products. The process of blending and mixing the products is a lovely way to unwind at the end of your day. May Lindstrom Skin contains no fillers or water in the products which means questionable preservatives are removed entirely. It also means that you are able to customize the products depending on the condition of your skin or mood. We also like the unusual use of kitchen ingredients, such as cinnamon, nutmeg, clove and cayenne. Cayenne for example is used to stimulate blood flow to the skin, enabling oxygen and necessary nutrients to reach the cells, reducing inflammation and delivering beneficial antioxidants such as flavonoids, and Vitamin A and E to the skin.

HOW TO USE: Pour a teaspoon of May Lindstrom Skin The Clean Dirt Cleansing Clay powder formula into your palm, slowly adding drops of water to activate, and blend to a soft mousse consistency. Massage into the skin and rinse. Expect a slightly hot and tingling sensation as the ingredients are activated and stimulate circulation to the surface of the skin. Follow with The Youth Dew by adding a few drops to moist skin morning and night for optimum hydration for the skin. Smooth the May Lindstrom The Good Stuff over damp skin directly after bathing or showering.

For an intense treatment for the skin, active a tablespoon of The Problem Solver (set to become the hero product of the range) powder formula with equal parts of water in a bowl, blending to form a soft mousse texture. For best results, gently massage over the skin and relax for 45 minutes (or until fully dry). Rinse and follow with The Youth Dew.

SPECIAL MENTION: We like the use of the packaging – all of the May Lindstrom Skin collection is preserved within elegant and beautifully recyclable and reusable dark violet Miron glass. This special density Swiss innovated glass blocks the complete spectrum of visible light, allowing only life-giving violet rays to infiltrate. This clever use of packaging protects and improves the longevity of the products.