THE LAUNCH: Ilia Beauty’s Fall 15 Collection Lands at Content

Posted in Content Beauty


Autumn is here and you know what this means. Yes, new organic make-up! If there was any consolation for the fact that sunny summer days are being replaced by rainy, grey skies, then trust us – ILIA Beauty’s new Fall 15 collection is it.

The cult organic make up range has just upped their range game – and subsequent, our make-up kits – for the colder months, with a gorgeous selection of face essentials. Enter: the Ilia Beauty Vivid Foundation for a smooth and luminous complexion, the Silken Eye Shadows in stick form, which glide on effortlessly for a metallic wash of colour and have a higher chance than most of staying put with the help of some silicones. Those who like their make-up as natural as possible might want to avoid due to these ingredients but for those that are happy to switch more staying power on their lid for less slip, we bet you’ll like these.  The Pure Eye Liners (with silica rather than silicones) are the right amount of buildable and blendable, to create the perfect smokey eye. Add in some chic tools – a new vegan Foundation Brush and Concealer Brush – and your Ilia Beauty collection is complete!

Another sure fire way to our hearts? The oh-so-clever product names adorning the sleek metallic packaging, which refer to our some of our favourite classic hits: from ‘You Spin Me Around’ (a classic gunmetal shade) and ‘Inbetween Days’ (a burnt gold hue) to ‘Nightclubbing’ (a “statement” electric blue).

If you’re in London, book an organic beauty makeover instore to try them all! If not, order a sample via of our sample service. But be warned: you’re in for a tough choice. We want them all!