The Launch: Tata Harper Introduces Her New Supernaturals 2.0 Range

tata harper supernaturals 2.0
Posted in Content Beauty

Using the latest green technology and even more high-performance ingredients than before, Tata Harper Supernaturals 2.0 is a powerful, age-defying range based on the new wave of natural and naturally derived ingredients. Find out why and how Tata Harper has upgraded her bestselling range so you can upgrade your green beauty routine too.

Why ‘Supernaturals’?

Skincare has relied on ingredients like vitamin A, vitamin C and Hyaluronic Acid since the 1980s. But there are so many new innovations in green technology and natural ingredients that are just as, or even more, effective than those basic ingredients. The Supernatural 2.0 collection took 3 years of development and 155 high-performance ingredients from 46 countries to engineer 6 updated formulas that represent just how powerful green technology can be.

What is the ingredient you are most excited by in the Tata Harper Supernaturals 2.0 range?

One of the coolest ingredients we use are Kelp Polymers from France, which is in both the Elixir Vitae and the Elixir Vitae Eye Serum. This ingredient helps defend against visible signs of neuroageing, which is the ageing of neurons and cells. As cells age, energy and communication decrease which result in reduced collagen and elastin production, causing visible ageing like wrinkles and loss of volume. These Kelp Polymers work to reestablish cell communication in ageing cells to restore healthy cell function.

Can you provide more insight into the “green technology” used to engineer the products?

Our goal was to bring in as many new green technologies as we could to make each Supernatural formula as potent and hyper-targeted as possible. The Elixir Vitae family focuses on filling and relaxing technology to restore youthful volume and minimise the look of deep wrinkles. The Concentrated Brightening family uses tone correcting and lightening technology to reduce the look of dark spots and even skin tone. And the Boosted Contouring family is engineered with lifting and firming technology to sculpt and tighten the look of sagging skin.

Who is the Tata Harper Supernaturals 2.0 range intended for?

The Supernaturals 2.0 range is made up of three families that each target the most common skin concerns we experience as we age. Elixir Vitae and Elixir Vitae Eye Serum are for people who want to address deep wrinkles and loss of volume. Boosted Contouring Serum and Eye Balm deal with mature, sagging skin. Concentrated Brightening Essence and Serum target dark spots and correct skin tone.

How do you use each of the products?

I think of essences as the first treatment step in your regimen because they prep the skin for the rest of your treatments and actually help your serums penetrate deeper. You want to use Concentrated Brightening Essence after cleansing, then with your face still damp with the essence you apply your serum. I like using Concentrated Brightening Serum and Elixir Vitae together during the day, and at night I use Elixir Vitae on my face and Boosted Contouring Serum on my neck and décolleté. After serum, you want to use an eye treatment. I use Elixir Vitae Eye Serum during the day and Boosted Contouring Eye Balm at night. You then want to finish your regimen by sealing in those treatments, so a moisturiser or face oil should always be your last step.

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