Organic K-Beauty • Korean Beauty Trends Go All Natural

Certified organic K-Beauty from Korean skincare brand Whamisa | With free shipping worldwide shop from London natural beauty store CONTENT
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Chomping at the bit to try some (or all) of the trends coming out of the K-Beauty golden age? Likely your natural skincare and organic makeup ethos stops you from wading into the world of Korean Beauty. Not anymore! We combed through the latest and greatest coming out of the South Korea beauty scene, AND found the certified organic K-Beauty products, techniques and alternatives. No more missing out!

For a spot of background, Korean skincare principles aren’t far from the routines we advocate for at CONTENT. There’s an emphasis on hydration, skin health and now, of course, natural ingredients. Our organic K-Beauty recommendations are powered by fermentation, antioxidants, vitamins with cute packaging to boot. Find out how to get the best of both worlds and satisfy your Korean Beauty craving with some highlights of the trends below.


When you think K-Beauty, you think radiant, clear complexions, right? Korean Beauty starts with clean skin. To combat South Korea’s dry climate and air pollution, Korean skincare routines can contain upwards of ten steps and reaching to seventeen. You don’t have to follow these to a tee but there are merits to layering skincare. It begins with double cleansing, which we are on board with. To keep your organic K-Beauty routine authentic, start with an oil based cleanser such as Whamisa Organic Flowers Cleansing Oil. For cleanse two, follow with a water-based cleanser for a deeper clean that unclogs pores. The Organic Flowers Foam Cleansing Cream is our go to for this morning and night.


It’s not just natural cleansers you’ll be doubling up on in your organic K-Beauty routine. Korean Beauty also advocates using a toner and an essence. The difference? A classic toner — take the Acure Certified Organic Facial Toner  for instance — works to add moisture back to cleansed skin. An essence is a cross between a toner and serum. An organic K-Beauty essence, the Whamisa Organic Flowers Toner Deep Rich is infused with enriching argan oil and dandelion extracts. This double action technique can particularly benefit dry skin types.


Thanks to Whamisa, you can jump on the sheet mask bandwagon without having to turn a blind eye to the ingredients list. Want to lift, revitalise and tone? Go for an Organic Fruits Hydrogel Mask, an organic sheet mask packed with apple, banana, kiwi and tomatoes. For a brightening boost, opt for the Whamisa Flower organic sheet mask. If improved skin elasticity is your aim, try Whamisa Organic Seeds Hydrogel Mask. Inside blends nourishing rice, soy and oat ferments. None of these need to be rinsed away. Just follow your chosen organic K-Beauty mask with an organic moisturiser and you are good to go.


Korea is known for fermented delicacies but they have a particular soft spot for fermentation inside skincare too. Don’t worry — Whamisa’s fermentation process prioritises sensitive skin. Check out the Organic Flowers Water Cream moisturiser with hydration-retaining fermented soybeans. Meanwhile, fermented dandelion root within the Whamisa Organic Flowers Eye Essence and Sebum Treatment work to soothe and rejuvenate.


Remember when we said Korean skincare routines were step intensive? Exfoliation is often considered step three – consider it a triple cleanse. Ready-to-apply products constantly crop up in Korean Beauty innovations. We are particularly hooked on these two pre-soaked pads numbers. Slip on one of these saturated mini cotton mitts 2-3 times a week for targeted gentle exfoliation. Using your fingers, buff in small circles outward from the centre of your face. Don’t forget your neck as well – move upwards from the collar bone. The hardest part will be choosing between a jar of Sebum Care or Pore Care. The former uses organic fruit acids for a gentle peel. Go deeper with the latter that natural exfoliants including ultra fine oat kernels.

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