Organic Basics sustainable underwear is a Copenhagen-based brand built by four Danish guys who were frustrated by the fashion industry; specifically big branded, overpriced underwear that were expensive, not sustainable and bad for the environment. Their range consists of sustainable, high quality, timeless styles that are designed to last.
Meet the makers behind Organic Basics sustainable underwear and learn about the innovative SilverTech material they use.
When did you realise how damaging the underwear industry is?
Like everyone else, we used to buy underwear every so often, then it would get all kinds of holes and wear out – it didn’t seem right that other types of clothing could be designed to last, but not underwear. It wasn’t until we looked more into the fast fashion industry that we realised just how unsustainable and polluting that is on so many levels.
How do you think attitudes towards ethical sustainable fashion have evolved?
Knowing where clothes are made and who made them is becoming more and more important to consumers, not just within certain areas. The ethical fashion movement seems to be global right now.
What is SilverTech?
SilverTech comes in two collections, Everyday and Active. SilverTech Everyday is made in organic cotton and a silver coated thread. SilverTech Active is made from seamlessly recycled nylon and then treated with a recycled silver salt called Polygiene. These collections use the odor resisting power of silver to allow them to stay fresher for longer. The reason we make SilverTech is because washing and drying clothing is seriously environmentally impactful. We decided we wanted to make basics more sustainable at the wearing stage, not just the production phase.
How do you oversee the welfare and fair treatment of the people that make Organic Basics sustainable underwear?
We spend a lot of time visiting the factory partners in Portugal and Turkey – before we even start working with them. All the factories we work with carry extremely detailed sustainability and ethical workplace standards like GOTS, GRS, EU Ecolabel, Oeko Tek Standard 1000 and much more. You can learn more about it here: https://organicbasics.com/pages/better-factories/.