All the natural concealers at CONTENT are formulated to be multi-taskers – helping to diminish the appearance of dark circles, redness and cover spots. In a word, conceal! But which one is ‘the one’ for you? Having a store gives you the benefit of user feedback, and over the years, we have amassed tips and preferences for many uses and various skin types. Before we let you in on what we have learned, two things to keep in mind. One— natural, silicone-free formulas have a tendency to move. If you are after long lasting wear, set with a translucent powder. Two— when natural brands describe full-coverage, it may not match the ‘full’ you are accustomed to from conventional brands. But you can layer it. Just don’t expect the maximum strength straight out from the pan that you may find elsewhere.
If you find yourself strapped for time, and want to diminish dark circles in a flash, reach for a full coverage concealer like the Alima Pure Cream Concealer. It is loved not only for its wide selection of shades (10 to choose from) and ability to directly match it to their liquid foundation, but for its matte finish. While it contains beeswax so not suitable for vegan, you can refill the compact if you are trying to be conscious of cutting down on packaging. Check out all our refillable beauty products here. If you love a more dewy finish or have dry skin, Vapour Illusionist Concealer is ultra-pigmented and packs light reflecting minerals which makes it ideal for brightening dark circles.
REDNESS & HYPERPIGMENTATION
You might recall those crazy green coloured concealers from your pharmacy makeup days. They are actually the secret to cancelling out redness. French range Colorisi have a natural concealer aptly named Vert. It’s vegan, gluten free and the replaceable bullet means its a refillable makeup favourite too. With a silky semi matte finish, just blend into areas of redness to help even out skin tone.
Covering up a blemish with makeup can often extend the time it takes to heal. This is where natural concealers can be a bit different. Often they will contain skincare ingredients that will help reduce inflammation or have natural antiseptic properties. Look for ingredients such as arnica, found in the new vegan Ere Perez Concealer. It covers while helping the skin to heal. With a satin matte finish, it works for oily skin too – just apply with a concealer brush to keep any bacteria from spreading from your fingertips.
Another favourite for spot covering is the coconut oil based RMS Beauty ‘Un’ Cover-Up. Make-up artist Lilian Komor uses it over a spot treatment like the Amala Purifying Blemish Treatment. Green makeup artist Lou Dartford likes to cover spots with something that has a slightly drier texture, especially in warmer weather. Try the Kjaer Weis Cream Foundation as a natural concealer, applying with a brush for a precise application. Setting is key for making the coverage stay put. Add a dusting of translucent powder.
Well, as much as you can without using dimethicone (a synthetic silicone). Remember that if you are avoiding synthetics, going crease-free is one area you may have to compromise on with natural concealers. Having said that, CONTENT customers have loved the vegan Juice Beauty Phyto-Pigments Perfecting Concealer since it arrived for its staying power and dewy finish. If you’re a more matte concealer fan, W3LL People Bio Correct Multi-action Concealer gets rave reviews for a reason. Its mousse-like texture sets semi matte, and with a little natural setting powder, many vouch for it lasting all day.
For light coverage that is still buildable, try ILIA’s Vivid Concealer applied with their ultra delicate concealer brush. For a true all in one product, you know we’re going to mention the RMS Beauty Un Cover Up. This foundation and concealer in one is ideal for a light touch over the face – just apply a little more where you need it by dabbing the product on with your fingers, building coverage in the desired area.
If you’d like to try these or any of our organic make-up, book a makeover instore by phone 020 3075 1006 or emailing shop(at)beingcontent.com