Less is More Organic Hair Care arrives in UK

Posted in Content Beauty

Hailing from Austria, Less is More is one of the best organic hair care ranges we have tried. Based on the very ‘CONTENT’ ethos of ‘FUNCTIONALITY AND AESTHETICS, RESPECT FOR THE ENVIRONMENT AND THE PLEASURE OF INDULGENCE, BEAUTY AND HEALTH’ this latest brand to the CONTENT fold is fitting in just nicely.

Originally created as a small Vienna based salon in 2005 by Hannes Trummer, Less is More has always had big ambitions. With a highly successful stint as Artistic Director and Staff Trainer at a renowned international hairdressing chain behind him, Hannes created with conviction a unique experience for his clients based on the Less is More idea: the need for space to evolve is accommodated through a reduction to the essential.

The salon was the first realization of this concept. Expressed in the highly simplified architecture and layout, in which the client and her/his reflection serve as the only decoration. In this calm and harmonious atmosphere, there is space and time to realize the personal tastes of the client via technical know-how, a sensibility for aesthetics and an acceptance of the client’s unique style.

When Doris Brandhuber, a chemist and long-time yoga student, firstcrossed the path of Hannes it was the perfect time for expanding on the concept. Over the course of her university education and research work, the natural scientist had made Biomimetics her area of speciality. This interdisciplinary field uses the systems and methods of nature as a model, systematically generating products for an entirely new, optimized purpose.

As a chemist, she is well aware of the composition of modern cosmetics. After closely examining the health and environmental consequences of common salon products, the couple came to the clear conclusion that they preferred to inflict these on neither the hair and skin nor the environment. In order to meet the Less is More standard for honest and healthy hair cosmetics, they would obviously have to create their own formulas. Thus the chemist, now a PhD working as an environmental consultant, decided to pass up a research fellowship at Yale and devote herself to developing their own line.

The resulting innovative formulas contain natural ingredients, chosen for their effectiveness purity and optimal tolerance by both skin and the environment: obtained from renewable sources, and from certified organic growers wherever possible, they are quickly and completely biodegradable. The targeted use of the purest essential oils optimizes the product‘s effectiveness and refines its ability to create wellness and pleasure.

Highest effectiveness, respect for the environment and the user‘s well-being are as much the essential requirements as the result of every Less is More organic haircare product.

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