PRODUCT OF THE WEEK: Kahina Giving Beauty Moroccan Beldi Soap Launch

Posted in Content Beauty


Our latest natural beauty crush comes straight from the traditional Moroccan hammams. Meet the new Kahina Moroccan Beldi Soap: a skin-softening treatment for your body, which comes in the form of a soft, fragrant, gel-like soap. Made from saponified olive oil and scented with Eucalyptus, it’s naturally rich in skin-nourishing vitamin E and has invigorating aromatherapeutic properties. Just landed in store, it’s available in the UK exclusively at Content.

It’s no wonder that Kahina Giving Beauty’s founder Katharine L’Heureux is a big fan of hammams herself. She says: “I always make a point of making a trip to the hammam one of my first stops on arriving in Morocco in order revive, rejuvenate and relax after the long flight from New York. Nothing puts me more quickly and completely into a Moroccan state of mind than the immersion into the ritual and scents of the hammam.“

A key ingredient of the Moroccan hammam bathing regime, the Beldi soap’s customary use is to soften skin and prep it for exfoliation. So ideally, you’ll want to use it similarly: let steam open pores, then apply the soap liberally on warm and humid skin in circular motions. Let it sit for 3-10 minutes, before using organic cotton mitts to exfoliate and slough away dead skin cells. Finally, rinse and reveal smooth, soft skin. You can find out more about the fascinating hammam ritual and recreate it at home with our step-by-step guide here. Trust us – the end result is worth the effort! Alternatively, you can use it as a replacement for your usual shower gel or soap and still enjoy its skin-softening benefits and exotic, evocative scent.

Whilst we may not be able to whisk you to Morocco, this natural beauty ritual is sure to have you feeling just as relaxed, invigorated and will leave you glowing.