How To Apply Natural Eyeliner: Liquid vs Pencil

Natural eyeliner
Posted in Content Beauty

Still feel like you haven’t quite mastered the art of applying eye liner? It could actually be down to the type you are using, your eye shape or even your skin type. If you have made the pledge to detox your makeup bag, finding a natural eyeliner that works for you is likely high on your list. Whether you are looking to achieve a pristine cat eye or smudged out smoky eye look, read on for our natural eyeliner faves and how best to put them to work!


  1. If using a natural eyeliner pencil, make sure it is well sharpened.
  2. Try this tip picked up from green make-up artists – little dashes make for easy work. Rather than making one continuous line, try short and frequent strokes joined together to form a line. Great for if you don’t have a steady hand.
  3. Do you need an eyeliner brush? For finer details like a cat eye, we say yes. Check out the Kjaer Weis Angle Brush to pair with their refillable eyeshadow compacts.
  4. Lined a little too far? Don’t fret. Keep some organic cotton buds close by with an organic make-up remover like a micellar water to tidy up as needed.


Their ultra sharp point softens quickly for creating more subtle eye make-up looks or a smokey eye. If you just want a touch of definition, go for a natural brown eye pencil such as the Lily Lolo natural eye pencil or Ere Perez Just Jojoba Eye Pencil. Both are great for smudging into the lash line with fingers or use a smudge brush to blend. The certified organic Kjaer Weis Eye Pencils come in brown and black as well with a satin finish.

Looking to be more adventurous with your colour palette? Ilia’s twist up cruelty-free eyeliner crayon (with built in sharpener to boot!) comes in six shades including a natural navy blue eyeliner. Hunting for a natural white eye liner? Alima Pure’s Natural Definition Eye Pencil in Paper has you covered for those hooked on brightening up their water line. The softness of natural eye pencils make them ideal for adding tug-free definition, even when the skin around the eye starts to sit differently with age.


Often perceived as the most intimidating product in your make-up bag, liquid eyeliners do require a steadier hand and a little more patience. The little dash method we mentioned in our How To is a good way to ease in. Try drawing a short line at the beginning, middle and end of the lid, and then connect the lines. With a fine felt tip, the W3LL People Expressionist Liquid Eyeliner is a CONTENT customer favourite for creating that coveted cat eye. For a vegan liquid eyeliner, try the sturdy felt tipped Colorisi Liquid Eye Liner or more flexible brush applicator Jane Iredale liner. The latter comes in a chocolate brown colour too. Liquid can be a great oily skin eyeliner option and hooded eyelids due to its staying power.


Your favourite natural eye shadow can be adapted to become a liner by simply using with a slightly wet angle brush. For a classic dark black colour, grab the RMS Beauty Vintage Cake Liner and their Brightening Brush. A light paste will form when wet brush mixes with the pan. Once applied, just allow it to dry and you’ll be good to go. Natural powder based eyeliners can create the widest range of eye looks – like a sharp flick with a flat eyeliner brush such as the EcoTools bamboo brush. And if you prefer a more understated eye, simply smudge out the powder along the lashes.

If you’d like to try these or any of our organic make-up, book a makeover instore by phoning 020 3075 1006 or emailing shop(at)

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Natural Eyeliners