Our Picks From Pai Organic Skincare and the A-List Fans

Posted in Content Beauty

As Britain prepares for a Summer of patriotic celebrations, CONTENT can’t help but give a special mention to our local heroes and celebrate the best of British Beauty Brands. This week it’s Pai Organic Skincare, which was rated as theNo.1 Organic and Ethical beauty buyby Grazia Magazine.

Pai, a certified organic British skincare line, uses only natural plant-based ingredients – all known to protect and restore the most sensitive of skins. The pure ingredients are carefully selected and handcrafted to give your skin everything it needs. Pai products are made from the highest grade, certified organic ingredients and are completely free of synthetic chemicals and alcohol.

To add to your Brit Kit try a few of our favourite Pai products:


The Pai Rosehip BioRegenerate Oil is unique. It uses both oil from the Rosehip Seed and the concentrated fruit oil, which has twice the regenerative sterols and five times the carotenoids of seed oil. Pai Rosehip BioRegenerate Oil will nourish the skin, whilst also improving the appearance of skin tone and texture. Pai Skincare have used CO2 to gently extract the oils which preserves the complete properties of the plant and have added 100% natural Vitamin E (from sunflower) to help reduce the aging effects of UVA light on the skin. Rosehip Oil is renowned for its high levels of Trans-Retinoic Acid which converts to natural Vitamin A to boost the skins regenerative process.

Suitable for all skin types, it is great to use as a night treatment or a moisturiser for mature or dry skin types. In addition, it can also help to reduce the appearance of marks caused by scarring and diminish the appearance of wrinkles. Rosehip Oil can be especially useful when travelling to help rejuvenate and hydrate tired skin.

THE SUPERMODEL FAN: Miranda Kerr, in a recent interview with Bella Sugar Magazine revealed that her must have product is Rosehip Oil‘Rosehip is full of antioxidants, and really works at a cellular level to rejuvenate the skin.’ Applying Pai Rosehip Oil to the skin 3-4 times a week in the evenings will help improve skin tone, reduce the appearance of fine lines and leave you with that model-like glow!


The Pai Chamomile & Rosehip Sensitive Moisturiser is formulated to soothe and maintain hyper-sensitive skin using certified organic ingredients. This organic moisturiser is easily absorbed into the skin leaving it smooth and hydrated. It is packed full of antioxidants and omegas 3, 6, 7 and 9, to help restore and revitalize sensitive skin. In addition, the extracts of German Chamomile and Rosehip, which have been extracted using C02 to maintain the plant nutrients, delivering both calming and restorative properties in their most complete and natural form. German Chamomile is particularly helpful for sensitive skin as it contains azulene, which has a soothing and anti-inflammatory action on the skin. Together these natural skincare ingredients help to promote cell regeneration and reduce the appearance of irritated, sensitive skin.

This organic moisturiser works well too when blended with Pai Rosehip BioRegenerate  Oil for extra nourishment to dry areas of the skin.

THE A-LISTER FAN:Instyle‘ featured an ‘Up Close’ interview with Natalie Portman, revealing the secrets behind the A-list star’s flawless skin. In it, Natalie says,’ “I use a British moisturiser by Pai [Chamomile & Rosehip Sensitive Skin Cream] – it’s a really nice organic moisturiser.”


The hero organic skincare ingredient in the Pai Echium Rejuvenating Eye Cream is Echium, a rich source of both Gamma Linolenic Acid (GLA) and Steridonic Acid. Steridonic Acid is a rare form of omega 3 that helps to smooth and reduce the appearance of fine lines, whilst, GLA contains strong anti-aging and cell-regeneration properties.

The fatty acid profile of this natural ingredient means that Echium is becoming the new ‘wonder’ ingredient for anti-ageing products. Of course Pai’s nourishing organic eye cream is free from irritating synthetic chemicals and alcohol, making it the perfect choice for those with delicate or sensitive skin around the eye area.

THE ACTRESS FAN: Saoirse Ronan, revealed on the Pai blog that she uses Pai Echium Rejuvenating Eye Cream to help calm any irritation and puffiness, whilst also helping to diminish the appearance of fines, leaving her eyes ready to sparkle on camera!

To view the full Pai range visit us instore or click here