Feminists Don’t Take Down Pop-ups

Feminist Don't Wear Pink
Posted in Content Beauty

“We make space for the things we believe in…”

If you’ve been a member of our CONTENT community for a while, you know that when a cause is close to our hearts and affects our customers or women in general, we like to have a go at doing something about it.

For example, we launched our “BYE BYE PERFECT” campaign, to remove every instance of the word ‘perfect’ from the product descriptions on our website. Similarly, we don’t think the government should tax menstruation care products. Though this will hopefully change one day soon, we don’t think you should have to wait! So we launched our VAT Free Sanitary Products initiative, back in 2017 so when you shop for sanitary products with us, we cover the VAT cost for you.

Then earlier this year, we partnered with Psychologies and the Real Natural Beauty Awards to create an exclusive collection of the award winning products. Not only does this mean buyers can try lots of amazing products for far less cost, but we are donating all profits from the sale of the collection to the Women’s Environmental Network (WEN) to support their brilliant work in addressing the connections between women’s health and well-being and environmental issues.

Well friends, the time has come again… a chance for us to stand up and lend a voice (or in this case, a window space) to something important…

We are donating the window in the CONTENT store to a poster and book display that will promote the book Feminists Don’t Wear Pink (and Other Lies), curated by journalist, author and activist Scarlett Curtis.

Why we are supporting Feminists Don’t Wear Pink

Retailer Topshop had agreed to host the pop-up with Penguin (the publisher), to help launch the book. The pop-up would also feature products for sale, with profits and royalties from the sale of the book going to support the UN charity, Girl Up.

However, after only 20 minutes, Topshop took down and removed the entire pop-up, a decision made from “a production and creative standpoint”.

After hearing that the promotional space had been taken down, Ms Curtis said it was “heartbreaking and shocking”. More information can be found on this BBC article.

The Content team is made up of women. The majority of our brands are founded, owned and operated by women. The majority of our customers are women. As such, it is right that we support this book and make space for women’s voices to be heard, along with supporting this book’s mission to donate to the UN Women’s Foundation.

So if others can’t make space for it, then WE WILL.

Here’s how you can help Feminists Don’t Wear Pink

If you are in the area, we’d love your support for the book, swing past the shop and take a snap of the window and share it on your social media with the hashtag #feministsdontwearpink.

In addition to the window space, the book will be available for sale in the CONTENT store. You can pop by to purchase your copy, or find other places to buy it on the book’s website, here. Not only is it a great read, but the purchase of your book means a donation to Girl Up, the UN women’s foundation’s amazing charity. That’s a win-win, right there!

Still need some more convincing that this book is worthy of our window and your support? Check out this list of amazing women who have contributed their ideas and essays on feminism in this incredible compilation:

Emma Watson | Zoe Sugg | Keira Knightley | Gemma Arterton | Bridget Jones (by Helen Fielding) | Saoirse Ronan | Liv Little | Dolly Alderton | Karen Gillan | Alicia Garza | Jameela Jamil | Kat Dennings | Nimco Ali | Beanie Feldstein | Olivia Perez | Amika George | Evanna Lynch | Akilah Hughes | Tanya Burr | Grace Campbell | Alison Sudol | Elyse Fox | Charlie Craggs | Rhyannon Styles | Skai Jackson | Tasha Bishop | Lolly Adefope | Bronwen Brenner | Dr Alaa Murabit | Trisha Shetty | Jordan Hewson | Amy Trigg | Em Odesser | Emi Mahmoud | Lydia Wilson | Swati Sharma

And here are a few rave reviews:

“Brilliant, hysterical, truthful and real. These essays illuminate the path for our future female leaders.” Reese Witherspoon

“As a feminist who loves pink, I give this brilliant book of essays an enthusiastic “YES”” Mindy Kaling

“A refreshing and honest celebration of all that it means to be a woman today.”Fearne Cotton

To find out more about the book follow @scarcurtis and @feminists on Instagram