Ready to align your makeup bag with your dietary ethos? It is easier than ever to find vegan makeup but sometimes their ingredient label leaves something to be desired. A vegan cosmetic without beeswax or carmine (crushed beetles) does not automatically equal a clean bill of health. At CONTENT, we start with products that are cruelty free, avoid synthetic chemicals and prioritise organic ingredients. Read on for some of our vegan makeup favourites that meet our green beauty standards.
Vegan Makeup for SKIN
Let’s talk vegan foundations. Take a look at the silky goodness that is Ilia Vivid Foundation if you are after a vegan liquid foundation, t. It stands up to the conventional luxury competition and pairs amazingly with the Ilia Beauty Vivid Concealer — also vegan of course. For shine control, Alima Pure Pressed Foundation is our go-to vegan powder foundation. We love it for its protective Rosehip Antioxidant Complex too. Prefer to go low key with a vegan tinted moisturiser? The Absolution La Crème Du Teint uses tamanu oil and aloe vera for an all-in-one makeup and skincare hybrid. To set your chosen vegan concealer, you’ll likely be after a vegan setting powder. Dust a layer of translucent talc free and silicone free RMS Beauty ‘Un’ Powder to help hold things in place. Our favourite brushes for applying all these gorgeous vegan makeup products? We only carry vegan makeup brushes at CONTENT but if you are starting to build your kit, check out the EcoTools Brush Set. This brand uses eco friendly bamboo and recycled aluminium. Win–win in our book.
Vegan Makeup for EYES
Vegan eye makeup can be trickier to find but thankfully green beauty is blessed with stellar choices. Take one of our favourite vegan mascaras for example. The Leaping Bunny approved Lily Lolo Vegan Mascara has great staying power that defines and lengthens lashes. For a cat eye to tightlining, we have been gravitating toward the Alima Pure Eye Pencil. Available in six shades—including white and blue—you can mix up your vegan eye liner look outside of classic black. Six shades of the Kjaer Weis certified natural eye shadows are vegan too. Opt for Cloud Nine, Earthy Calm, Green Depth, Magnetic, Onyx and Transcend to create a subtle or dramatic vegan eyeshadow look. It’s not a makeup post without brows. If you are looking for a vegan brow pencil, you often run into beeswax. The Ere Perez Almond Oil Eyebrow Pencil substitutes plant-based ingredients instead that allow you to build up colour. The built-in brush keeps eyebrows tidy and distributes your cruelty free colour.
Vegan Makeup for LIPS, CHEEKS & NAILS
Now for the fun stuff. Feel like you are constantly struggling to find bright vegan lipsticks? You will thank your lucky stars when you meet Axiology Lipstick and Lip Crayons. Your only qualm will be trying to decide which shades you can live without! Carmine often gets in the way of finding a great vegan blush too. Juice Beauty Cream Blush answered our prayers with plant-derived pigments that add a flattering flush to all skin tones. If you prefer how power-based products sit on skin, Lily Lolo have packaged up a vegan highlighter and a vegan bronzer in one handy palette. The Lily Lolo Sculpt and Highlight Duo lets you strobe and contour to your heart’s desire. Complete your revamped animal friendly makeup arsenal with a lick of vegan nail polish. We are attached to Kure Bazaar‘s 10-free formula than keep toxins to a minimum whilst also helping preserve nail health. There you have it! A vegan answer to every make-up need.
VEGAN SKINCARE GUIDE