One of the questions we often get asked on the shop floor by you natural beauties is: “How can I look after colour-treated hair?. Although there are plenty of natural and SLS-free hair care options available on our shelves which we regularly use and recommend, we don’t often come across a range that was created exclusively for colour-treated hair. Many products tend to be formulated to protect hair colour, rather than enhance it, so we’re very excited to unveil a new range from the organic beauty purveyors Intelligent Nutrients.
We are already hooked on the existing Intelligent Nutrients haircare range – the Pureplenty Scalp Serum is one of our absolute must-haves – but say hello to Pureserve. A three-step regimen for colour treated hair that boosts shine and helps preserve colour, whilst protecting from environmental pollutants. It just happens to be gluten-free, vegan and safe for those with celiac disease.
All products are super gentle on hair, without stripping it of colour or natural oils thanks to a plant-based formula containing sustainable brown algae for protection against pollutants and organic Tilia extract for sealing in moisture and providing surface protection against UV, wind and dry atmosphere.
They also contain a key ingredient – certified organic quinoa to extend longevitiy of colour – the rich nutrient helps protect the hair shaft and increase colour retention.
Start your colour-saving routine with the Pureserve Colour Saving Shampoo: a sulphate-free, plant-based formula packed with plant bioactives to clean while protecting the hair shaft to help improve colour retention. Work from roots to ends.
Follow with the lightweight Pureserve Colour Saving Conditioner, which creates a protective barrier that blocks out damage and seals in moisture, smoothing cuticle and enhancing shine for reflection and more vibrant colour. Massage it into hair and let it work its magic for five minutes before rinsing.
Finally, shake well and apply the lightweight Pureserve Colour Shield Serum to help enhance shine, lock in moisture and protect from environmental pollutants that can oxidise colour and attack healthy hair. You can spray it on dry hair before washing to pre-treat, or work through damp hair to shield and shine.
Coloured-hair natural beauties – shiny, vibrant hair awaits!