We wanted to shine the spotlight on the more ethical side of the fashion industry. Holly Allenby, founder of one of our favourite fashion portals The Acey features an edited collection of gorgeous, contemporary clothing made with a conscience. Of course, as Holly has some of the world’s most covetable conscious fashion brands at her finger tips, we couldn’t not ask her for some style tips too! Get them below.
Why did you start The Acey? What inspired you to start it?
The initial idea came out of a combination of discovering incredibly innovative brands that operate with integrity and a frustration with the lack of accessibility to these brands, I wanted to celebrate them in an elevated environment. I think ethics and aesthetics should sit side by side, no compromise is necessary.
I was also working for TOMS at the time in Amsterdam which was a huge inspiration for me. The founder Blake Mycoskie has a book called Start Something That Matters and this attitude is en-grained throughout the company so I was lucky enough to be in a very socially conscious entrepreneurial environment.
How do you choose or source the brands you work with?
We look for two things in brands: innovation and integrity. We consider the social and environmental impact of each product and work with brands that push the boundaries in sustainability. A lot of research is involved in discovering our brands!
What are the standard pieces you always have in your suitcase when travelling?
I always travel in a Collective t-shirt. They are so comfortable and their unique combination of organic cotton and modal means they are super soft and are resistant from shrinkage and fading. If headed to a beachy holiday, a kaftan or long shirt from Nanushka. Also, I travel everywhere with my RMS Beauty Living Luminizer.
What’s your top tip for packing?
Less is more! It really is. I always like to think what do I actually need and build from there. It usually starts with a bikini (in summer) and a good quality white shirt.
How would you describe your style and influences?
Classic with a contemporary twist. I always like to think trans-seasonally as opposed to trend lead, I invest in wardrobe staples that take me from season to season.
Your pick of The Acey essentials?
I have been living in my white leather Esplar sneakers, made in Brazil from wild rubber, organic cotton and vegetable tanned leather. They are great for running round London in. Also, my Matt & Nat Brave rucksack does not come off my back and ideal for cycling along the canal to the ACEY studio. Finally, the organic cotton wide legged trousers – so comfortable, smart and chic.